Pinterest for Travel

Create a Pinterest Business account

Go to business.pinterest.com and click "Create a free account." If you already have a personal Pinterest account you can convert it: Settings → Account management → Convert to business. A business account gives you access to Pinterest Analytics so you can see which pins are driving traffic to your website.

Complete your profile: business name, description (include keywords like "UK travel agent," "Maldives specialist," "luxury holidays"), your website URL, and your logo as the profile photo.

Claim your website

In Pinterest Settings → Claim, add your Travelgenix website URL and verify it. Pinterest will give you a snippet of code to add to your site's header — your Travelgenix team can add this in about 5 minutes.

Claiming your website does three important things: it shows your logo on every pin that links to your site, it gives you full analytics on how your website content performs on Pinterest, and it boosts the distribution of your pins in Pinterest's search algorithm.

Create 6–8 boards based on your specialisms

Create one board per main destination or holiday type. Name each board exactly as someone would search: "Luxury Maldives Holidays," "Ski Holidays Alps," "Honeymoon Ideas 2025." Add a 2–3 sentence description to each board packed with relevant keywords.

Start with the boards that match your strongest specialisms — the destinations you know best and sell most. You can always add more boards later.

Create your first pins — the right way

Every pin has four components that determine whether it gets found and clicked:

• Image: vertical (2:3), high quality, visually stunning. The image is everything on Pinterest — it must stop a scrolling finger. No blurry or dark shots.
• Title: keyword-rich and clear. "10 Reasons to Visit the Maldives in 2025" or "Best Maldives Resorts for Couples" not "Paradise Awaits."
• Description: 100–200 words written as if for a search engine. Include your main keyword naturally 2–3 times. End with a call to action: "Click to discover our bespoke Maldives packages."
• Destination URL: link to the specific page on your Travelgenix website that matches the pin — your Maldives destination page, a relevant blog post, or your enquiry form. Never link to just your homepage.

Create branded pin templates in Canva

Open canva.com(free plan is enough) and create a Pinterest Pin template at 1000×1500px. Add your logo in the corner, a subtle semi-transparent banner at the bottom for a short text headline, and your website URL in small text. Save this as a Canva template.

Now for every new pin, you just swap the background photo and update the headline text. Creating a new branded pin takes under 5 minutes once your template is set up.

Build a weekly pinning habit — 5 new pins per week

5 pins per week is the minimum for meaningful growth. 10 is better. Pinterest rewards consistent activity over sporadic bursts — an account that pins daily outperforms one that posts 50 pins in one day and then disappears.

Use Pinterest's built-in scheduler to spread your pins across the week. In Create → Pin, schedule up to 30 days in advance. Batch-create your week's pins in one 30-minute session on Monday, schedule them to go out Tuesday–Saturday, and you're done.

Also re-pin relevant content from other accounts — destination photography from travel brands, hotel groups, tourism boards. This grows your boards quickly without requiring original content for every single pin, and Pinterest rewards accounts that engage with others' content.