Media Terms and Licensing

October 15, 2025

Media Terms and Licensing

Media licensing can sometimes be difficult to understand. In the questions and answers below, we do our best to provide answers to common questions that have come up.


Website Builder works with multiple media providers, and it is important to know the source of the image you are considering using on your site as different images have different licensing terms. Once you select media in the Media Manager, Picker, or Library, you will see its source on the right side. Some media might not have a defined source and will not show that information. In the questions and answers, make sure to refer to the answer that corresponds to the provider source of your media.


For the full terms related to the usage of the Website Builder platform, refer to our terms of service and privacy policy. In any conflict between what is written here and our terms of service, the terms of service prevail.

Licensing Terms


  • Pexels: see the full Pexels terms:  www.pexels.com/terms-of-service
  • Giphy: see the full Giphy terms: giphy.com/terms
  • Shutterstock: see the full Shutterstock terms: www.shutterstock.com/license
  • Noun Project (icons): See the full Noun Project terms: thenounproject.com/legal/terms-of-use/
  • No defined source: You are granted an individual, non-exclusive, non-transferable right, throughout the world, in perpetuity, to use such image, or any part thereof, an unlimited number of times, solely as incorporated into websites built using the Website Builder platform.

FAQs


Can I use the same media multiple times on a single site?

Pexels: Yes

Giphy: Yes

Shutterstock: Yes

Noun Project: Yes

No defined source: Yes


Can I use the same media on more than one site?

Pexels: Yes

Giphy: Yes

Shutterstock: No, an image can be used for a single site.

Noun Project: Yes

No defined source: Yes


Can I use the media on other digital or physical assets that are not my site?

Pexels: Yes, as long as you adhere to the Pexels terms.

Giphy: Yes, as long as you adhere to the Giphy terms.

Shutterstock: No, an image can be used for a single site.

Noun Project: Yes

No defined source: No


Can I get a refund for purchased media?

Pexels: Not relevant, Pexels media is free.

Giphy: Not relevant, Giphy images are free.

Shutterstock: No, we do not provide refunds for purchased images.

Noun Project: Not relevant, the Noun Project icons are free.

No defined source: Not relevant, these images are free.


Can I edit, change the media?

Pexels: Yes, please see Pexels full terms.

Giphy: No, this is not allowed according to the Giphy terms.

Shutterstock: No.

Noun Project: To edit a Noun Project icon, the icon will need to be purchased directly on their site. See their page Can I modify icons? for more information.

No defined source: Yes.


Do I need to give attribution to the owner of the image?

Pexels: Not required, but would be appreciated.

Giphy: No

Shutterstock: No.

Noun Project: Not required, but would be appreciated.

No defined source: No.

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