AI Tools Overview

October 9, 2025

AI Tools Overview

Website Builder offers several AI tools, including the AI Assistant, MCP Server, and Copilot. Following is an overview of the AI tools offered.


AI tool availability is based on your account plan and permissions.

AI Assistant


The AI Assistant leverages Open AI to help you generate content quickly and work more efficiently. Following are the various areas of the editor where you can leverage the AI Assistant.


Note
  • To use the AI Assistant you need to have AI permissions enabled.

AI Business Profile


Setting the AI Business Profile helps the AI assistant generate unique and valuable content. If you haven't set the profile before accessing the AI assistant, you'll be prompted to do so. Once set, the AI assistant will use the profile regardless of where it's accessed from.


Note
  • The business name will be auto filled if the business name was set in the Business Info section.
  • Changing the business name in the AI content assistant will disconnect it from Business Info. Consequently, any changes made to the business name in the Business Info will not reflect in the content assistant.


To access the AI Business Profile:

  1. Click the sparkle icon in the side panel.
  2. Click Update AI Business Profile.


Image Alt Text


Use the AI Assistant to generate alt text for site images:

  • Image Widgets (i.g., Photo Gallery) on canvas.
  • Blog Post Thumbnail. Refer to the Post SEO Settings.
  • Image Alt Text Dashboard.

Content Library


Use the AI Assistant to generate text for the following fields in the Content Library:

  • Business Text. Write New Title and Paragraph for fields, including: About Us, Company Overview, Business Services, and additional optional Label(s).


Text Widgets on Editor Canvas


Use the AI Assistant to generate text in Text widgets:

  • Write with AI. New title, Title for this text (H1 - H6), Paragraph, Custom Text.
  • Quick Edits. Improve Writing, Make Shorter, Make Longer, Translate, Change Tone, Fix Spelling & Grammar, Custom Edit.


For detailed information, see AI Assistant for the Text Editor.


Native Store


Use the AI Assistant to generate text for the following fields in native store:

  • Product Catalog. Quick Edits in the Product Description.
  • Categories. Quick Edits in the Category Description.


Section Creation


Use the AI Assistant to generate sections. For detailed information, see Create a Flex Section with AI.


SEO Content


Use the AI Assistant to generate SEO content:


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