Module 4: Documentation, Not Creation

November 9, 2025

Social Media

Most travel agents burn out on social media because they think they need to be an "influencer." You don’t. You just need to be present.


The goal isn't to go viral; it's to build trust. When a client finds your website, they will check your Instagram or Facebook to see if you are still in business and if you are a real human. If your last post was from 2019, they won’t call you. We are going to switch your mindset from "creating art" to "documenting your expertise."



Actionable Steps


Pick ONE Platform:

Do not try to do Facebook, Instagram, TikTok, and LinkedIn all at once. Pick the one where your "Avatar" hangs out. Master that first..


The 3-Bucket Rule: Categorise your posts so you never run out of ideas:

  1. Educate: Travel tips, visa advice, packing hacks.
  2. Inspire: Stunning photos of destinations.
  3. Trust: Reviews, photos of you working, client success stories.


Use Luna: If you on the Travelgenix Ignite package, use the Luna marketing tool. It's built to schedule this stuff for you so you can get back to booking holidays.


Free Online Resources

Canva: The easiest way to make professional-looking posts. Canva.com

Unsplash: Free high-quality stock photos if you don't have your own yet. Unsplash.com



Top Tips from the Big Players


Look at Intrepid Travel: They don't just post polished ads; they post User Generated Content (photos their travellers took). It feels authentic. Ask your clients to tag you in their holiday pics and repost them!


Look at Kuoni: They use "Stories" effectively to do Q&As. "Ask us anything about the Maldives." It positions them as the experts.


Your Checklist

I have chosen my primary social media platform.

My bio is updated with a link to my website.

I have planned my next 3 posts using the "3-Bucket Rule."

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