Module 6: The "FAQ" Method

Content Is Currency

"Content" is a scary word. It makes you think you need to be a journalist or a YouTuber. You don't. In the travel business, Content = Helpfulness.

If a client asks you a question, 100 other people are searching for that answer on Google right now. Your job is simply to answer them. Good content builds authority. When you give away your knowledge for free, people trust you with their credit cards.

Actionable Steps

The "Answer The Public" Hack:

Write down the last 3 questions a client asked you (e.g., "Do I need a visa for Vietnam?", "Is Dubai safe for solo women?", "When is the best time to see the Northern Lights?"). Boom. Those are your next three blog posts.

Repurpose Like A Pro:

Don't reinvent the wheel.

1. Write one blog post answering a question.
2. Copy a snippet of it for a Facebook post.
3. Summarise it for your Email Newsletter.

One piece of work, three pieces of content.

Visuals Matter:

Use your Travelgenix site to showcase high-res images. People buy holidays with their eyes first.

Free Online Resources

Top Tips from the Big Players

Look at Lonely Planet: Their guides are broken down into Digestible Chunks. "Top 5 Places to Eat," "Getting Around," etc. Use headings in your blogs so people can skim-read.

Look at The Points Guy: He goes Deep. He doesn't just say "The seat is nice." He measures the legroom. Detailed reviews of specific hotels or airlines show you are a true expert.