Module 7: Social Proof Is Your Currency

Reviews, Trust & Conversions

Here is the reality: Travellers trust strangers on the internet more than they trust you. A 5-star review from "Dave from Birmingham" carries more weight than your best sales pitch.

The best travel businesses don't just get reviews; they weaponise them. They splash them on their homepage, their emails, and their social headers. Your goal is to move a potential client from "cautious" to "confident" by showing them that others have gone before them and had a blast.

Actionable Steps

The "While You're There" Text:

Don't wait until two weeks after they get home. Send a quick WhatsApp while they are on the holiday (towards the end): "Hope you're having an amazing time! If you have 30 seconds, could you drop me a quick star rating here?" Strike while the iron is hot.

The Google Shortcut:

Don't make them hunt for the link. Go to your Google Business Profile, get the direct "Review Link," and save it on your phone. Text it directly to them.

Reply to EVERYTHING: Good review? Say thanks. Bad review? Reply professionally and offer to fix it. Silence looks arrogant; replying looks like you care.

Free Online Resources

Top Tips from the Big Players

Look at Amazon: They are the kings of reviews. Notice how "Verified Purchase" carries weight? When you post a review, add context: "Booked a Family Trip to Orlando, Oct 2024." It proves it's real.

Look at TripAdvisor: They highlight Keywords. If a review mentions "Great for kids," highlight that! It speaks to your specific Avatar (from Module 2).