Module 9: Speed To Lead

Converting Enquiries Into Cash

Here is a brutal statistic: The first person to speak to a lead usually gets the booking.

If you receive an enquiry and wait 24 hours to reply, that potential client has already moved on to a competitor or booked it themselves on Booking.com. Your Travelgenix website is built to generate enquiries, but your job is to catch them while they are hot.

This module is about removing friction. It’s about moving from "Thanks for your email" to "Here is your booking confirmation" as fast and smoothly as possible.

Actionable Steps

The 15-Minute Rule:

Aim to acknowledge every enquiry within 15 minutes during working hours. Even a quick template text: "Got your enquiry! I’m looking into options and will call you at 2pm" stops them from shopping around.

The "Good, Better, Best" Proposal:

When sending a quote, never send just one option (they have nothing to compare it to) and never send ten (they get overwhelmed). Send three:

1. Good: Fits the brief perfectly.
2. Better: Slight upgrade, better view/room.
3. Best: The "wildcard" luxury option. You will be amazed how often they pick the middle or top option.
   

The Assumptive Close: Stop asking, "Let me know what you think." Start asking, "Shall we get this locked in before the flights jump in price?" Assume they want to book.

Free Online Resources

Top Tips from the Big Players

Look at Amazon: They invented "One-Click Ordering." Ask yourself: Is it easy to pay me? If they have to print, sign, scan, and bank transfer, you are losing sales. Use the Travelgenix payment links.

Look at Trailfinders: They are obsessed with the Phone. They know that email is for information, but the phone is for conversion. Pick it up!