Tracking(Affiliates, Marketing Sources, Adverts)

The Travelgenix platform supports adding tracking to your links.

The Travelgenix platform supports adding tracking to your links so that you can attribute your travel searches and bookings to a particular source (for example an affiliate, marketing source or advert).

Important: this technology relies on having the Elements script added to your website header as part of the widget installation process. This normally only needs to be added once to your website header and will load the tracking and widgets on every page for you.

In this example, we are assuming that you want to add both an affiliate (aff) and a marketing source (src) tracker into an link to your homepage to track against your orders (the possibilities are endless and you can use one or more trackers in any link to any page on your website).

If your homepage is located at https://traveldemo.agendas.group/ then you can add these tracking parameters to the URL as described below:

https://traveldemo.agendas.group/?tgtrk/aff=aff123&tgtrk/src=banner

1. All tracking parameters must start with tgtrk/ followed by the parameter name you want to add to your order. In the example above, the parameter name for the affiliate will be called aff and the parameter name for the marketing source will be called src. These can be anything you want, but should only contain letters and numbers (no spaces or special characters) and should be kept under 25 characters in length.

2. After the = character, you can then add the value you want to track for that parameter name. In the example above, the affiliate value will be tracked as aff123 and the marketing source value will be tracked as banner

3. All tracking parameters will be stored for up to 7 days (this is not currently configurable), so the customer may leave the website or move around to other pages before making a booking and the tracking will still be attributed to any orders the customer makes within that period of time

4. Below is an example of the Marketing Sources summary within the Order Manager with the above tracking applied.