Abandoned Basket Email Set Up - Mailerlite

Mailierlite is an email provider that lets you set up and manage email marketing campaigns and email communication.

Mailerlite is an email service provider that let's you set up and manage email marketing campaigns and other types of communication emails. Learn more here: www.mailerlite.com

It's free to start, and pricing is based on the number of subscribers you have, in addition to the number of emails you send per month.

They have a comprehensive support system with articles and tutorials, to get you up and running in no time at all - which you can access here: www.mailerlite.com/help

Before you start setting up your abandoned basket/cart workflow, you will need to add your Mailerlite account into Travelify so that we can connect up as an e-commerce store (without this step, you won't be able to create e-commerce workflows in Mailerlite).

Connecting Mailerlite to Travelgenix

Log into your Travelgenix "Travelify" dashboard, and visit:

Suppliers Directory > CRM & Marketing > MailerLite

We support both their old "classic" (V1) accounts and their new platform (V2). If you want to use the e-commerce workflows, we now only support this in their new platform (V2), so please ensure that you have migrated your account to their new platform before setting this up.

Then click the button "Add" button.

Then input the details of your Mailerlite account:

• Description: For internal reference only. Something like "Mailerlite Integration"
• API Key/Token: Go into Integrations > API in your MailerLite account and click the "Generate new token" button. You will be asked to give it a name and it will provide you the token to copy and paste into your Travelify settings (they will not show you this again for security, so make sure you copy it before closing their page):

• API Version: For e-commerce workflows, this must be V2 (we only support V1/Classic accounts for backwards compatability)
• Group ID For Marketing: This is the group/list to add subscribers to when they select that they want to sign up to your marketing/newsletters. It is recommended that you have already set up your marketing groups/lists, but if not you can come back to this later as it is not required for e-commerce workflows. You can get your group ids from the same Integrations > API page as above.
• Group ID For Bookings: As above, this is the group/list to add subscribers to when they are being added for implied permissions (i.e. making a booking) and this is required for the e-commerce workflow as the consumer needs to be subscribed to a group to be able to trigger the workflow. You can get your group ids from the same Integrations > API page as above.
• Website Domain: So that we can connect your website as an e-commerce store in your Mailerlite account, please enter the domain name (don't enter https:// before it, just the domain name) of your live website. This will show up in your Mailerlite account once you complete the next verification step.

Please save your settings and then go back in to edit them in Travelify. You should now see an orange "Test" button at the bottom of the page. When you click the Test button, it will verify all of the settings you have entered. Please correct any errors it reports to you (if any) before continuing. If your account is all set up correctly, you will see a green success message and can now continue to set up your Abandoned Cart workflow in your Mailerlite account.

How to create an abandoned cart email automation in Mailerlite

Now you have connected your account in Travelify, we should have created your e-commerce store in your Mailerlite account automatically for you, which then unlocks the option to create e-commerce workflows.

To create your abandoned cart workflow automation, you will now need to follow the Mailerlite guide on getting this set up. Please note that depending on whether you have a free or paid Mailerlite account, you may have access to more options in your automation, but please check with Mailerlite for clarification.

Once you have set up your automation and it is enabled, when a customer has entered their contact details on the extras page and continued to the basket, they will be placed into your workflow automation queue, ready for sending your email.