Module 3: Getting Found While You Sleep

SEO Simplified

SEO (Search Engine Optimisation) sounds like scary technical magic. It isn’t. It’s simply answering the questions people are whispering into their phones.

If you want to rank for "Holidays to Spain," good luck you are fighting TUI and Jet2. You won't win that fight. But if you want to rank for "Best boutique hotels in Seville for couples," you can absolutely win. This module is about working smarter, not harder, to get found by people who are ready to book.

Actionable Steps

The Long-Tail Hunt:

Stop targeting broad words. Write a list of 10 specific phrases your Avatar might search for. Think: [Adjective] + [Destination] + for + [Who]. Example: Quiet family villas in Corfu with a pool.

Google Search Console: Connect your Travelgenix site to Google Search Console. It tells Google you exist. Without this, you’re winking in the dark.

Rename Your Images: Google can't "see" pictures. If you upload a photo called "IMG_5501.jpg", Google ignores it. Rename it to "luxury-safari-lodge-kenya.jpg" before you upload.

Free Online Resources

Top Tips from the Big Players

Look at TripAdvisor: They dominate search because they create pages for everything. "Best Italian Restaurants in [Town Name]." You can do the same. Create a blog post called "The Top 5 Hidden Gems in [Destination You Sell]."

Look at Hayes & Jarvis: Look at their destination pages. They don’t just list hotels; they have sections on "Best time to visit," "Weather," and "Things to do." Google loves this helpful content.