Module 5: Renting vs. Owning

The Power Of Email Marketing

Social media is great, but here is the cold hard truth: Mark Zuckerberg owns your Facebook followers. If the algorithm changes tomorrow, you disappear. But your email list? You own that.

Email marketing isn't about spamming people with "Book Now!" buttons every day. It’s about having a quiet, direct conversation in their living room. It is statistically the highest ROI (Return on Investment) tool in the travel industry. If you aren't building a list, you are leaving money on the table.

Actionable Steps

The "Welcome" Automator:

Don't let new sign-ups sit in silence. Set up an automated "Welcome Email" that goes out immediately. It should deliver value instantly (e.g., "Thanks for joining! Here are my top 3 packing tips for 2025").

The Curiosity Gap:

Stop writing subject lines like "July Newsletter." Boring. nobody opens that. Write subject lines that open a "curiosity gap" in the brain. Example: "The one mistake people make in Italy..." or "Why I don't sell this hotel anymore..."

The "Text-Only" Rule:

You don't need fancy HTML designs. A plain text email that looks like it came from a friend often performs better than a glossy corporate flyer. It feels personal.

Free Online Resources

Top Tips from the Big Players

Look at Secret Escapes: They are masters of Exclusivity. Their emails feel like a whispered secret. "This price is only available for 72 hours." Use deadlines to make people act.

Look at Jack's Flight Club: They use Storytelling. They don't just paste a flight price; they tell you why it's a deal and how to book it. It builds huge trust.