Module 8: The Corporate Concierge

Winning On LinkedIn

If you want to sell cheap holidays, go to TikTok. If you want to sell high-margin, complex itineraries to people with disposable income, go to LinkedIn.

LinkedIn isn't just a CV site for people looking for jobs. It is a room full of busy professionals who have money but no time. That is where you come in. You aren't just a "Travel Agent"; you are a "Concierge" who gives them their time back.

Actionable Steps

The Headline Fix:

Stop saying "Owner at [Business Name]." Nobody cares. Change your headline to the outcome.

• Bad: "Travel Agent."
• Good: "Helping busy CEOs plan stress-free luxury escapes."
  
  

The Connection Strategy:

Don't sell in the first message. Connect with local business owners and send a note: "Hi [Name], I'm a local travel specialist in [Town]. Just expanding my network of local business owners. Cheers!"

Post "Business" Travel Content: Write about "How to switch off on holiday," or "Best hotels with fast Wi-Fi in London." meaningful content for professionals.

Free Online Resources

Top Tips from the Big Players

Look at American Express Global Business Travel: They post thought leadership. They talk about "The future of travel" and "Wellness." Position yourself as an industry thinker, not just a booker.

Look at individual 'Solopreneurs': The most successful consultants on LinkedIn post personal stories about solving problems. "Saved a client £2k on a flight today by knowing this one trick..."