Website Analytics

Website analytics is a crucial part of running a website - it gives you important insights into your visitors.

Website analytics is a crucial part of running a website - it gives you important insights into your visitors, where they are coming from, what they are looking at, and where they are leaving your website.

There are various free website analytics tools available (eg. Google Analytics), however they are normally over-complicated and hard to understand what you are looking at - they are normally aimed at hard-core marketing professionals.

Our recommended analytics tool is Clicky - a privacy-friendly analytics tool often preferred over Google Analytics due to its ease of use and straightforward installation. The tool is known for its real-time traffic analytics and heatmap tracking, which allows you to visualize the user’s journey on your site. Despite its early 2000s-looking website, Clicky is one of the best Google Analytics alternatives (see comparison) out there and offer a FREE level which is normally enough for any website owner.

Set up a FREE account

• Click on the register link on Clicky and fill out your details
• Register a new website - enter your website domain name (eg. www.acmetravel.com)
• Add optional preferences - you can now set up some optional information such as language, timezone and more (we recommend disabling the on-site analytics option as this would allow your customers/competitors to see your analytics!)

Add tracking code to your website

• On the last step above, click on the "grab tracking code" link (also available in Prefs > Tracking code menu)
• Untick the "Affiliate badge" option (you don't want to show their logo on your website!)
• Copy the Tracking code shown
• Option 1 (if we built your website): please send us the tracking code and we can add it into the website for you (or you can add this in Seo & Settings > Head HTML > Body end HTML)
• Option 2 (if you built your own website): add the tracking code into the HTML of your website, normally before the </body> tag

Advanced tracking and links in Travelify

We will soon be adding more functionality into the Travelify platform for analytics and so if you also provide us with the following information, we can add this for you as soon as it become available.

• Click on the Prefs > Info menu
• Copy the Admin Site Key (we can use this to push search data into your account so that you can see information about what your customers are searching for)
• Copy the Private Link (we can then add a link in your Travelify account to be able to view your analytics without leaving Travelify)